Prosperity Go Round @ Datum Jelatek

Objective:
To create a refined and culturally immersive festive atmosphere while increasing mall traffic during the Lunar New Year period.

Highlights:

• CNY Ang Pow Workshop
• Fortune Cat Hanging Decor Workshop
• Lion Dance Felt Art Session
• Traditional Face Changing Performance
• Festive decor installations for photo opportunities
• Free train ride redemption & spend-and-redeem perks

Crowd Response:
Positive family participation with strong workshop registrations and high engagement during performances. The lion dance and face changing show attracted significant crowd attention and social media sharing.